Futurise Your Business – WebTalk 10 of 10

How do you develop the customer of the future persona and what impact and effect does this engagement with the future customer have on the perceptions of the CEOs and management teams and ultimately the company strategy?

Innovate with Service Design – WebTalk 6 of 6

We need to realise that we are living in a service economy and we are all designing our services, which is the key to having a competitive advantage. Looking at the opportunities services can offer, can have a lasting impact.

Innovate with Service Design – WebTalk 5 of 6

Gaby Odekerken outlines three main challenges organisations face in a time-poor, competitive environment: financial, time and faith. Design Thinking flips the coin, it can provide the process to overcome all these challenges.

Innovate with Service Design – WebTalk 4 of 6

Design Thinking can best be initiated from within. It is important to work with the change leaders within your organisation as they can mobilise others in the Design Thinking mindset, which creates a snowball effect.

Innovate with Service Design – WebTalk 3 of 6

Service Design is a process whereas Design Thinking is the mindset. This means accepting failures, and doing so without blame. Gaby Odekerken talks about the importance of making interdisciplinary teams.

Innovate with Service Design – WebTalk 2 of 6

Service Design employs a variety of dynamic visual tools, which are used to represent the importance of perspective. These tools all serve to create a visual representation of the service and in doing so, allow for a holistic view.

Digitalise the Decision Making – WebTalk 8 of 8

Separating the hype from the reality is important. Companies can invest in this infrastructure but if the data doesn’t inform the strategy and people don’t understand, interact and engage with it, then it will ultimately be a wasted investment.

Digitalise the Decision Making – WebTalk 7 of 8

Data-driven service innovation can drive forward changes in the customer experience. Yet, there are some downsides to this innovation, which affect not only the business world, but has consequences for society too.

Digitalise the Decision Making – WebTalk 6 of 8

The customer experience is key. As we are looking at the whole customer journey in a much more holistic way, data can be collected and used to get the bigger picture of what is happening with the customer.

Digitalise the Decision Making – WebTalk 5 of 8

Are humans going to be redundant in the future? This is the question on everyone’s mind. Whilst the future doesn’t look completely bleak for humans, we will need to rethink the sorts of skills we are good at.
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