Innovate with Service Design – WebTalk 6 of 6

As a final takeaway, we need to realise that we are living in a service economy and we are all designing our services, which is the key to having a competitive advantage. Looking at the opportunities services can offer, can also be a fun process, and working with people from different disciplines within an organisation can be an enlightening process and one which can have a lasting impact.

It’s all in the mind. How organisations need to think differently if they want to stay ahead of the competition and continue to be relevant to their customer-base, now and in the future.

Gaby Odekerken – Professor of Customer-Centric Service Science – and Damien Nunes – Design Thinker & Trainer at UMIO – discuss the meaning and impact of Service Design and Design Thinking on organisations and how this approach can offer dynamic and innovative solutions to a competitive and fast-paced globalised world. Using examples from her work at the Service Science Factory, Gaby demonstrates the success this approach has had on organisations’ bottom line.

This episode is part of the larger WebTalk series called ‘Innovate with Service Design’. As a member of UMIO Prime, you can download our app to gain access to the whole series!

If you feel our expertise on innovation can help you and your organisation get ahead, please get in touch and let’s start creating an impact together!