Innovate with Service Design – WebTalk 3 of 6

Service Design is a process whereas Design Thinking is the mindset. This means accepting failures, and doing so without blame. Gaby Odekerken talks about the importance of making interdisciplinary teams and uses examples in manufacturing where this has had a positive impact.

It’s all in the mind. How organisations need to think differently if they want to stay ahead of the competition and continue to be relevant to their customer-base, now and in the future.

Gaby Odekerken – Professor of Customer-Centric Service Science – and Damien Nunes – Design Thinker & Trainer at UMIO – discuss the meaning and impact of Service Design and Design Thinking on organisations and how this approach can offer dynamic and innovative solutions to a competitive and fast-paced globalised world. Using examples from her work at the Service Science Factory, Gaby demonstrates the success this approach has had on organisations’ bottom line.

This episode is part of the larger WebTalk series called ‘Innovate with Service Design’. Create a free account to gain access to the whole series!

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