Innovate with Service Design – WebTalk 5 of 6

Gaby Odekerken outlines three main challenges organisations face in a time-poor, competitive environment. The first is financial, companies say that their clients are not willing to pay for services. This is a mindset, which they need to overcome, and Gaby shares with us here how this can be done. The second is time, there are deadlines to meet, and organisations need to be competitive. Thirdly, companies think they are not experienced in this, they don’t know how to do it. Design Thinking flips the coin, it can provide the process to overcome all these challenges.

It’s all in the mind. How organisations need to think differently if they want to stay ahead of the competition and continue to be relevant to their customer-base, now and in the future.

Gaby Odekerken – Professor of Customer-Centric Service Science – and Damien Nunes – Design Thinker & Trainer at UMIO – discuss the meaning and impact of Service Design and Design Thinking on organisations and how this approach can offer dynamic and innovative solutions to a competitive and fast-paced globalised world. Using examples from her work at the Service Science Factory, Gaby demonstrates the success this approach has had on organisations’ bottom line.

This episode is part of the larger WebTalk series called ‘Innovate with Service Design’. As a member of UMIO Prime, you can download our app to gain access to the whole series!

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