Prof. dr. Edward Huizenga (1970) holds the Extraordinary Professor Chair in Strategy, Innovation and Change at Maastricht University. Formally, this Business Practice Chair is part of UMIO, the executive branch of Maastricht University’s School of Business and Economics (SBE). He teaches in the executive programs of Maastricht University, MBA Amsterdam Business School | University of Amsterdam, Singapore | Nanyang Technology University.
Benthurst & Co, a consulting firm dedicated to strategy and innovation with a focus on behavioural change. Working in Brussels, Zurich, Amsterdam and Singapore this firm helps clients to unlock the strategic value of behavioural change. He previously worked for Boston Consulting Group, Altuition, Sara Lee Douwe Egberts, Philips | High Tech Campus. He thrives on serving organisations to be ahead through innovative thinking and works for global clients like Johnson & Johnson, Allianz, AGEAS, ING Bank, Louwman Toyota and DSM. With Diversey he conducts the Behaviour Change for Good programme.
Edward Huizenga has a degree in economics from Maastricht University and business administration from Universidad de Zaragoza. In 2001 he earned a PhD degree in Innovation Management at Maastricht University. He is the author of five books, including The Knowledge Enterprise, 2nd edition (2014), The Knowledge Enterprise – Implementation of Intelligent Business Strategies (2004), Innovation Management – How Frontrunners Stay Ahead (2001).