What is a service? How would you define a service? What are your associations with services? Chances are your answers to these questions will be different after you have watched this video. Damien Nunes, Strategic Service Innovator and Trainer / Coach at UMIO, takes us on a journey of Service Design Thinking. He explores and defines the key concepts of services, service design and design thinking. Damien uses examples from the business, gaming, finance and healthcare sectors, to demonstrate and capture these changes as they have evolved over time.
From Adam Smith’s ”Wealth of Nations” and the manufacturing point of view of the 17th century up to the present day of servitisation, digitalisation and human centred design thinking, he brings us right up to the present day, where 63% of global wealth now comes from services.