Innovate with Service Design – WebTalk 1 of 6

Services are all around us. All objects perform a service, from a smartphone to interact with peers, to a dishwasher to get the dishes clean. Design is about the process, so it is not only looking at the output in the more traditional sense of design, but also the process of designing the new service. Gaby Odekerken and Damien Nunes discuss the meaning of service design in this WebTalk and the question of time as another key consideration of the process using the adage, fail early, learn fast!

It’s all in the mind. How organisations need to think differently if they want to stay ahead of the competition and continue to be relevant to their customer-base, now and in the future.

Gaby Odekerken – Professor of Customer-Centric Service Science – and Damien Nunes – Design Thinker & Trainer at UMIO – discuss the meaning and impact of Service Design and Design Thinking on organisations and how this approach can offer dynamic and innovative solutions to a competitive and fast-paced globalised world. Using examples from her work at the Service Science Factory, Gaby demonstrates the success this approach has had on organisations’ bottom line.

This episode is part of the larger WebTalk series called ‘Innovate with Service Design’. Create a free account to gain access to the whole series!

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