Service Robots: Rising or Falling Stars?

Robots are everywhere – elderly homes, airports, industrial plants, restaurants. But how do we humans respond to robots? Would you go back to a restaurant if a robot served you? Would you tell your friends about it? How might robots affect our perceived feelings of loneliness?

The truth is, we don’t know much about what effect robots have on our behaviour. The research in this area is at its very early stages.

This is why Gaby Odekerken and her team at the School of Business and Economics, at Maastricht University want to find out more. Their research is interdisciplinary, naturally crossing over from the business and economic discipline to those of psychology and health. It offers lots of opportunities for students to do research in a real-life social experiment as it unfolds. Find out more about how our business school is inspiring students and connecting research, teaching and societal relevance.

If you feel our expertise on digitalisation, consumer behaviour and services marketing can help you and your organisation get ahead, please get in touch and let’s start creating an impact together!