How to Activate and Nudge Pension Plan Participants

On a podcast episode hosted by Netspar, Associate Professor of Finance at Maastricht University and Open University, Thomas Post and Wilmar Zomer, Strategic Marketing Consultant at ASR, discuss techniques to activate and nudge pension plan participants. The Dutch occupational pension system, which generates the major share of our retirement income, is undergoing substantial reforms. In the new system, participants will have more individual freedom of choice. Thomas explains that participants are often overwhelmed by such difficult and complex choices and that nudging and smart choice architecture can be of great help here. He also emphasises that nudges have to be designed with great care to be effective and ethically sound.

Listen to the full podcast with Thomas Post, hosted by Netspar and moderated by Ellen Kraft, pension communication expert at Nationale Nederlanden.

If you feel our expertise on behavioural sciences and pension communication can help you and your organisation get ahead, please get in touch and let’s start creating an impact together!

In this programme from ICPM, participants will explore best practices in member engagement and pension communications, the role of behavioural biases and heuristics in retirement decision-making, and the future of pension communications.