There's a lot of excitement about augmented and virtual reality, but they impact us very differently. Research tells us that AR is better suited for driving purchases, whereas VR holds the advantage of improving brand image, says Tim Hilken.
https://umio-prime.nl/wp-content/uploads/2022/06/The-Effects-of-Augmented-and-Virtual-Reality-on-Consumers.jpg8001920UMIO Primehttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngUMIO Prime2022-06-06 07:00:002022-06-03 12:54:07The Effects of Augmented and Virtual Reality on Consumers
Nutritional claims such as 'light', 'low in fat', and 'extra protein' have become more the norm than the exception on the products you come across in the supermarket. Is it a marketing ploy or is it a way to make people aware of healthy food?
https://umio-prime.nl/wp-content/uploads/2022/04/Using-a-Decoy-to-Improve-Consumer-Behaviour.jpg8001920UMIO Primehttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngUMIO Prime2022-04-13 07:00:002022-04-06 16:35:09Using a Decoy to Improve Consumer Behaviour
As we continue to build our way out of the COVID-19 crisis, it’s clear that we won’t be returning to anything like business as usual. The world has changed, and if businesses are to succeed in this new landscape, they must learn how to change too.
https://umio-prime.nl/wp-content/uploads/2021/09/Accelerated-Change-in-Consumer-Behaviours.jpg8001920UMIO Primehttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngUMIO Prime2021-09-29 07:00:002021-09-28 14:43:15Accelerated Change in Consumer Behaviours
Melissa Siegel, Professor of Migration Studies at Maastricht University, dispels some commonly held myths about migration and argues that getting the message across to the broader public is part of any researcher's responsibility.
https://umio-prime.nl/wp-content/uploads/2021/06/Demystifying-Common-Myths-About-Migration.jpg8001920UMIO Primehttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngUMIO Prime2021-06-09 13:22:472021-06-09 13:42:45Demystifying Common Myths About Migration
Launching a new service or product at the right time and in the right way is crucial for its success. Lean start-up of your business idea is essential, explains Dominik Mahr, Professor in Digital Innovation and Marketing at Maastricht University.
https://umio-prime.nl/wp-content/uploads/2021/05/Creating-a-Self-perpetuating-Marketing-Machine.jpg8001920UMIO Primehttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngUMIO Prime2021-05-17 07:00:002021-05-14 12:24:17Creating a Self-perpetuating Marketing Machine
As we move forward to address societal challenges, facts and scientific research need to feed community knowledge and play an important role in public decision-making. For this, effective research communication is key! Melissa Siegel sets the tone.
https://umio-prime.nl/wp-content/uploads/2021/04/Creating-Impact-One-YouTube-Video-at-a-Time.jpg8001920UMIO Primehttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngUMIO Prime2021-04-23 07:00:002021-04-22 16:58:52Creating Impact: One YouTube Video at a Time
In this podcast, Tim Hilken talks about the current status of technologies like AR and VR. How can they be further developed to better address consumer needs? And how could these technologies be used in the classroom or workplace environment?
https://umio-prime.nl/wp-content/uploads/2021/01/How-to-Market-Products-in-2021-and-Beyond.jpg8001920UMIO Primehttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngUMIO Prime2021-01-15 07:30:002021-01-14 12:09:46How to Market Products in 2021 and Beyond?
“You can buy a car in any colour you like so long as it’s black” is the famous quote by Henry Ford, made at a time when sellers dictated the market. Things couldn’t be more different today. It’s the customer who’s in the driver’s seat now.
https://umio-prime.nl/wp-content/uploads/2020/12/The-Double-edged-Sword-of-Smart-Services.jpg8001920UMIO Primehttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngUMIO Prime2020-12-08 14:48:462020-12-08 14:48:48The Double-edged Sword of Smart Services
During this Breakfast Booster on November 12, 2020, Lisa Brüggen presented several ways in which smart customer interactions can improve your customer relations, but she also discussed the pitfalls of digital customer interactions.
https://umio-prime.nl/wp-content/uploads/2020/06/Opportunities-and-Pitfalls-of-Smart-Customer-Interactions.jpg8001920Diana Berdún Mingohttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngDiana Berdún Mingo2020-11-12 09:00:572021-02-25 17:25:28Opportunities and Pitfalls of Smart Customer Interactions
This webinar addresses the power of communications in relation to your actions, and how to effectively make use of a promise versus performance balance to get the results you were actually aiming for.
https://umio-prime.nl/wp-content/uploads/2020/06/pavan-trikutam-71CjSSB83Wo-unsplash.jpg8001920Niels Geominijhttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngNiels Geominij2020-04-23 16:00:002020-07-06 09:21:47Communications and the Importance of Framing
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