Opportunities and Pitfalls of Smart Customer Interactions

During this Breakfast Booster on November 12, 2020, Lisa Brüggen presented several ways in which smart customer interactions can improve your customer relations, but she also discussed the pitfalls of digital customer interactions.

Communications and the Importance of Framing

This webinar addresses the power of communications in relation to your actions, and how to effectively make use of a promise versus performance balance to get the results you were actually aiming for.

Is marketing knowledge obsolete?

The digital era is changing how we communicate with and about each other, causing a major shift in marketing strategy. Professor Martin Wetzels is looking at the impact of ‘digital disruption’ on the academic and business world alike.