How Choosing for Others Impacts our own Choices

How might making healthy or unhealthy choices for your family impact your own consumption choices? When you go shopping you may buy food and drinks for yourself but also for your children, pets or even parents. You buy healthy food to keep them healthy but you might also buy their favourite chocolate to please them. Did you ever consider how making healthy choices for your family impacts your own consumption choices? Will these choices inspire us to also choose healthy options? Or will it set us free to self-indulge?

Kelly Geykens, Anika Schumacher and Caroline Goukens carried out research on how choosing for others impacts our own choices, and it isn’t always what you might expect.

This video is part of our series ‘Talking Business and Economics’ in which experts share their insights and knowledge on different topics in the field of business and economics. Each month will see a new publication on this platform.

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