Lisa Brüggen is Professor of Financial Services in the Marketing and Supply Chain Management Department at Maastricht University’s School of Business and Economics (SBE). She is also a Principal Investigator at BISS, the Brightlands Institute for Smart Society. Prof. Dr. Brüggen is an internationally recognised expert in services marketing and financial well-being. As such, she has been invited to speak on these topics at academic and industry conferences throughout the world. She has received several awards, including the Emerging Scholar Award from the American Marketing Association.