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Maastricht Reimagined

Maastricht wants to know how its citizens would like to see the city in 2040. “It should look beyond what it is and explore what it could be. Sometimes this means letting go of old values and exploring new ones,” says design thinker Damien Nunes.

The Rise and Evolution of the Sharing Economy

The sharing economy is causing the biggest societal shift since the industrial revolution. And it is the biggest business trend ever. Benita Matofska believes the sharing economy could solve some of the most prominent challenges in the current era.

It’s Not Companies That Innovate, It’s The People In Them

When innovation has power and legitimacy, it is easier for innovation teams to build collaborative relationships with their colleagues in the core business, says Tendayi Viki; corporate innovation expert and Associate Partner at Strategyzer.

Creating a Self-perpetuating Marketing Machine

Launching a new service or product at the right time and in the right way is crucial for its success. Lean start-up of your business idea is essential, explains Dominik Mahr, Professor in Digital Innovation and Marketing at Maastricht University.

Discovering Value for the Customer and the Organisation

Base your product or service on the wrong assumptions and you’ll soon be wasting time, energy and money. Prototyping is an essential step in the design thinking process and the best way to learn more about your customers and improve your ideas.

Ideation and Creativity Make Your Business Future Proof

For your business to stay relevant in future, you need to detect key trends and truly understand your customers’ needs. Carmen Vonken, project leader at UMIO’s Service Science Factory, shares some simple yet effective techniques to boost creativity.

5 Tips to Boost your Organisation’s Creativity

It is a myth that the best innovations just ‘happen’ from the ideas of a few creative geniuses. So, how do you get your ideas to have real impact? We provide five practical tips you can implement now to boost your organisation’s creativity.