The Business Model Canvas is an often-used business tool to visualise all the building blocks for your business. Where prototyping is all about the value for the customer, the business model describes the value to your organisation. Carmen describes it as a great tool to help you understand your business model and the disruptiveness of it.
Backstage disruption for instance describes what could be done differently to scale the business. An example is IKEA, letting its customers assemble the furniture themselves.
Frontstage disruption is about finding ways to connect differently with your customers. For instance, Albert Heijn delivering recipes and the necessary ingredients all in one box at home.
Profit formula disruption is about unlocking new revenue streams. A good example is the tool company Hilti; instead of just selling tools they started renting out tools.
In short, the Business Model Canvas leads to insights about the customers you serve, the value propositions you offer and through which channels, and how your company makes money.” Carmen summarises: “By using prototyping and the Business Model Canvas you work through the fundamental elements of your product and service in relation to your organisation, thereby structuring your idea in a coherent way and greatly increasing your chances of success!’’