Posts

This is How You Make Decisions with Data

How do organisations work with data? And how do you do that in a scientifically correct way? Collaboration and creativity are two important concepts here. In this podcast with Lisa Brüggen, you will hear how you can use and apply these two concepts.

The Double-edged Sword of Smart Services

“You can buy a car in any colour you like so long as it’s black” is the famous quote by Henry Ford, made at a time when sellers dictated the market. Things couldn’t be more different today. It’s the customer who’s in the driver’s seat now.

Opportunities and Pitfalls of Smart Customer Interactions

During this Breakfast Booster on November 12, 2020, Lisa Brüggen presented several ways in which smart customer interactions can improve your customer relations, but she also discussed the pitfalls of digital customer interactions.