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The Double-edged Sword of Smart Services

“You can buy a car in any colour you like so long as it’s black” is the famous quote by Henry Ford, made at a time when sellers dictated the market. Things couldn’t be more different today. It’s the customer who’s in the driver’s seat now.

Opportunities and Pitfalls of Smart Customer Interactions

During this Breakfast Booster on November 12, 2020, Lisa Brüggen presented several ways in which smart customer interactions can improve your customer relations, but she also discussed the pitfalls of digital customer interactions.