Tag Archive for: Kelly Geyskens

Using a Decoy to Improve Consumer Behaviour

Nutritional claims such as 'light', 'low in fat', and 'extra protein' have become more the norm than the exception on the products you come across in the supermarket. Is it a marketing ploy or is it a way to make people aware of healthy food?

How Choosing for Others Impacts our own Choices

Researchers Kelly Geykens, Anika Schumacher and Caroline Goukens examined how choosing for others impacts our own choices. In this video, you learn how trying to help others will influence your own behaviour.