Augmented Reality: Is this for Real?

You may have heard of Augmented Reality (AR) from the Pokemon Go hype, but many organisations are now using AR as their communication tool of choice. Whether it is helping us visualise Ikea furniture, or showing us how donating blood directly improves the life of another person.

Over the past three years, Tim Hilken, Assistant professor at Maastricht University’s School of Business and Economics has headed a research initiative about Augmented Reality to better understand what makes it so valuable. Find out how Augmented Reality can empower you to make better decisions, reach your goals or even help others.

This video is part of our series ‘Talking Business and Economics’ in which experts share their insights and knowledge on different topics in the field of business and economics. Each month will see a new publication on this platform.

The Digital Age will fundamentally change how we work and how we live. Success in this new dawn requires ‘outsmarting’ evolving technology and remaining relevant through continuous learning and reinvention, or ‘Hyper-Learning’.

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