Every company needs financial sustainability, but in a B Corp, people and planet are put first, and then the profits will follow. When people who work in a company understand this and partake in this purpose, they will be happier. Happier people are more productive people, which leads to greater profits.
It never has been anyone’s motivation to work in a company where the CEO is being paid more than 300 times the average worker’s wages. Where making the world a better place comes first rather than directors lining their own pockets, people are less likely to see work as a chore to be endured in order to enjoy their weekends and holidays, they can actually enjoy being at work knowing that the company has a higher purpose than only making profit!
So, yes, being part of a company having a strong positive purpose is important, but we must also look at some of the other disconnects that have been part of the human condition since industrialisation. As businesses, we have encouraged people to have a ‘work face’ and then forced them to fit into a hierarchical structure where creativity is often discouraged, and fun frowned upon. Leaders have often seemed distant and certainly not vulnerable. The inner side of us has been repressed at work and we would do much better to foster an atmosphere where people, including leaders, are encouraged to talk about their fears and express their emotions.