A hackathon is a fast-paced design sprint, which helps companies solve their business challenges in a pressure cooker environment within a very limited time frame. The purpose is to bring a tightly focused outside-in perspective to the company involved. The best ideas are often the result of powerful collaborations and a hackathon is an example of how the School of Business and Economics not only links students with national companies, but also with ‘local heroes’, to strengthen the link with local entrepreneurs and the region.
“In business you have blind spots, and you’re not aware of any other solutions. Students have new views, they can open your eyes”, says Arno Reiniers, Financial Director at Geba Trans.