The challenges of digitalisation for businesses are real and immediate. But, there is no better time than now to embrace these challenges and make them work for you, rather than against you.
In this short video, Dominik Mahr, Professor of Digital Innovation and Marketing at Maastricht University and Scientific Director of UMIO’s Service Science Factory, shares some key insights into how to turn these challenges into opportunities. Unlocking the potential of digitalisation lies with the customer and not with the product or service. Defining and understanding the customer’s needs can add real value for them, as well as for your business.