The digital landscape we are living in is fast-paced and ever changing. Responding effectively to these changes can be a challenge for many organisations. Whilst it may be clear that digital change needs to happen within your organisation in order to stay ahead of the curve and remain competitive, turning that goal into a reality, and making a success of the digital transformation, is easier said than done. But, what exactly is digital transformation?
Dominik Mahr, Professor in Digital Innovation and Marketing at UM and Scientific Director of UMIO’s Service Science Factory (SSF), identifies digital transformation as a way for business, markets and society to meet the changing demands of new business processes, models and organisational culture through the use of digital tech and data. Or in other words, making digitalisation happen in your organisation.
Understanding the reasons certain digital transformations succeed, while at the same time, so many fail, can provide a critical piece of the digital transformation puzzle. Dominik shares his insight on how to pave the way for a smooth digital transformation.