Posts

Digitalise the Decision Making

This WebTalk uncovers how data is being generated and extracted, and why so many companies are investing heavily in it, not only for marketing purposes, but also for business development and future strategic planning.

Is marketing knowledge obsolete?

The digital era is changing how we communicate with and about each other, causing a major shift in marketing strategy. Professor Martin Wetzels is looking at the impact of ‘digital disruption’ on the academic and business world alike.