How do you get customers to choose healthy products in the supermarket? PhD candidate Gitta van den Enden demonstrates how consumers change their preference between two options when an attractive third option – a so-called ‘decoy’ – is presented.
https://umio-prime.nl/wp-content/uploads/2021/11/Carrots-Make-you-Buy-Grapes-instead-of-Biscuits.jpg8001920UMIO Primehttps://umio-prime.nl/wp-content/uploads/2019/10/No-logo.pngUMIO Prime2021-11-10 07:00:002021-11-09 14:03:02Carrots Make you Buy Grapes instead of Cookies
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