Strategy Meets Behaviour – WebTalk 1 of 6
17/02/2020
Design Principle 1
Aspiration – Faith over facts
Strategy is about aspiration. Aspiration is a fascinating design rule. It deals with specific objectives, defining the magnitude of these objectives and the distance to what is viewed as current beliefs. It is a balancing act between faith and facts.
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WebTalks | Strategy Meets Behaviour
Does it make sense to design strategies in disruptive times? Yes it does. The dilemma is how to build the business of the future and design a strategy that really works. Prof. Dr. Edward Huizenga – Extraordinary Professor in Strategy, Innovation and Change at UMIO | Maastricht University – reveals how to build a strategy along six design principles.
This episode is part of the larger WebTalk series called ‘Strategy meets behaviour’. Create a free account to gain access to the whole series!
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Edward Huizenga
Extraordinary Professor in Strategy, Innovation and Change at UMIO | Maastricht University
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