As the opportunities to augment frontline operations with modern technologies increase, it is of paramount importance for companies to comprehend the evolving user experience that accompanies these developments. Tim Hilken is Assistant Professor at the department of Marketing and Supply Chain Management at the School of Business and Economics. His research focuses on the user experience of emerging technologies in consumer and industrial markets. Tim’s insights can aid practitioners in better understanding how to employ emerging technologies, so that they maximise their user’s value experience.
In this podcast, Maastricht University student host, Louis Morgner, invites Tim Hilken to talk about the current status of technologies like Augmented Reality (AR) and Virtual Reality (VR) in marketing, how they can be further developed to better address consumer needs and how these technologies could even be used in the classroom or workplace environment. Together they explore questions such as ‘What is the status of AR and VR today?’, ‘What can we expect as AR and VR combine with other technologies like AI or increasingly tie in with social media?’, and ‘How can companies effectively use these technologies to enhance customers’ online service experiences?’.