Advanced Service Design Thinking

Highly successful companies and organisations are continuously innovating, to be in tune with market dynamics and ahead of the competition. By joining this course you learn about (service) design thinking, how to truly understand stakeholders, and create solutions that people desire both rationally and emotionally.

The course focuses on how design thinking links to the organisation’s vision and strategy and its change management. This requires a change in mindset, tools and process fitting your organisation. Being reflective allows you to assess the approach and to develop it further, making innovation part of your organisation’s DNA.

A distinct feature is the blending of practice with scientific insights. This ensures effectiveness and efficiency of the approach and draw on a base of validated knowledge. The training is conducted by the Service Science Factory (part of UMIO | Maastricht University).