Tallinn University is the initiator of the project and the main applicant for the grant. They decided to contact Prof. Dr. Dominik Mahr, because of his expertise in Service Innovation and Design at the Department of Marketing & Supply Chain Management of Maastricht University’s School of Business and Economics (SBE). This department is a worldwide authority in the field of Services. Stockholm School of Economics (the branch in Riga, Latvia) and design consultancy firm Brand Manual also joined the consortium.
“It is a nice combination of a strong academic base with the more practical experience of the Service Science Factory (SSF) and Brand Manual”, says Mahr, who is also Scientific Director of SSF. “Our department is top notch when it comes to service innovation, but that is not enough. We need to find out how it ties in with the actual problems that organisations have when it comes to Service Design. SSF helps us in making the course operational.”
“Although Tallinn University contacted our department, we would not be able to optimally participate without SSF, which is part of who we are”, Mahr continues. “With the combination of research, education and practice, we have a unique triangle at Maastricht University of which I am extremely proud. Ten years ago, we wondered: if we know so much about services, how can we bring that out to the world? That is how the idea of SSF came up. Ten years later, our department and SSF work closely together on innovative forms of knowledge creation and dissemination. People and the inspiration to develop new activities are the connectors. I am happy that it worked out like this, because SSF is shining brighter than ever.”