SESSION 3 OF 3:
Behavioural Change in Action
Tea & Talent – 04/11/2021
Afternoon Tea & Talent
Conveniently timed at the tail of your working day, our Afternoon Tea & Talent events allow you to finish your day’s work on a high, with 60 minutes of interaction and inspiration. Pick your favourite tea, open your laptop screen, meet peers from the professional field and engage in informal conversation with our university experts on a preselected business topic.
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Afternoon Tea & Talent
Conveniently timed at the tail of your working day, our Afternoon Tea & Talent events allow you to finish your day’s work on a high, with 60 minutes of interaction and inspiration. Pick your favourite tea, open your laptop screen, meet peers from the professional field and engage in informal conversation with our university experts on a preselected business topic.
Look back
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‘Predictably irrational’ behaviour
People do not always decide rationally but are subject to behavioural biases. However, it could be said that human behaviour is ‘predictably irrational’, which brings along great opportunities for those who want to improve their decision-making procedures.
During this Tea & Talent session, Edward Huizenga introduce participants to the essentials of behavioural science, provided an example of a survey on predictably irrational behaviour, and sketched ways to learn how behavioural ‘classics’ are used in the business practice field.
The speaker
Edward Huizenga is Endowed Professor at UMIO | School of Business & Economics | Maastricht University. His key expertise and research entail strategy, innovation and behaviour change. Edward is also partner at Benthurst & Co, a strategy & innovation consulting firm in Amsterdam, Brussel and Zurich. He teaches in the executive MBA programmes at UMIO, TIAS, INSEAD, University of Amsterdam and NTU Singapore Nanyang Technology University. Edward holds an MSc degree in Economics and PhD degree in Innovation Management from Maastricht University. Edward Huizenga is the author of 7 management books including the recent book Strategy Meets Behaviour on applying behaviour design principles.
Behavioural Insights & Change
This session represents one of three parallel presentations that are part of the online Tea & Talent event Behavioural Insights & Change, organised on 4 November 2021 by UMIO in partnership with the UM Behavioural Insights Centre (UM-BIC) and the Behavioural Insights Network Netherlands (BIN-NL).
Click here to view the complete event line-up.
RELATED EXPERTS
Edward Huizenga
Extraordinary Professor in Strategy, Innovation and Change at UMIO | Maastricht University
Practical info
Event contact
Eveline Arts
Events Coordinator
Registration
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Become part of our community!
With a free UMIO Prime membership you gain access to all our network contacts and activities. As a bonus, our UMIO Prime app helps you sign up for live events with just one tap and stay connected to all people you meet.
