Good marketing is dependent on knowing your customer. Knowing your customer is dependent on having good data. In today’s online world, there is no shortage of data about the customer. There is, however, a shortage of firms who have learned how to successfully parse, organise and make sense of the data available. Through this online executive programme, offered in collaboration with Maastricht School of Management (MSM), you will learn how to do just that.
This programme was designed for everyone who wants to get a better grip on how to utilise modern digital marketing methods to build and maintain the right customer base for their organisation.