Opportunities and Pitfalls of Smart Customer Interactions

Good customer experiences improve satisfaction, loyalty and trust, but are challenging to achieve in today’s competitive landscapes. New technologies, digitalisation and data science provide new opportunities to create experiences that engage customers and create a competitive advantage.

During this Breakfast Booster, Lisa Brüggen presented several ways in which smart customer interactions can improve your customer relations, but she also discussed the pitfalls of digital customer interactions.

This video was recorded from a Breakfast Booster session with Lisa Brüggen on November 12, 2020. This session was offered in partnership with the Brightlands Institute for Smart Society (BISS) and Brightlands Smart Services Campus.

Grab your coffee, croissant or cornflakes and open your laptop at the kitchen table for a sparkling learning boost by professors and practitioners from UMIO and Maastricht University. Can you think of a better way to start your working day? Breakfast Boosters are designed to meet new people and gain hands-on insights to enrich your daily work practices. All in just one hour!