Strategy Meets Behaviour – WebTalk 6 of 6
17/02/2020
Design Principle 6
Impact – Balancing between performance and purpose
Impact is a responsibility design rule. It is a guiding principle about balancing between performance and purpose. It refers to taking a responsibility beyond their market position, by providing life changing values or social impact. The purpose story is crucial for many reasons and at a people’s level by providing a sense of meaning.
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WebTalks | Strategy Meets Behaviour
Does it make sense to design strategies in disruptive times? Yes it does. The dilemma is how to build the business of the future and design a strategy that really works. Prof. Dr. Edward Huizenga – Extraordinary Professor in Strategy, Innovation and Change at UMIO | Maastricht University – reveals how to build a strategy along six design principles.
This episode is part of the larger WebTalk series called ‘Strategy meets behaviour’. As a member of UMIO Prime, you can download our app to gain access to the whole series!
Taking the next step
If you feel our expertise on strategy and behaviour can help you and your organisation get ahead, please get in touch and let’s start creating an impact together!
Related experts
Edward Huizenga
Extraordinary Professor in Strategy, Innovation and Change at UMIO | Maastricht University
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