Strategy Meets Behaviour – WebTalk 4 of 6
17/02/2020
Design Principle 4
Behaviour – (Re)shaping the behaviour of customers, leaders and employees
Behaviour is a disruptive design rule. This design rule is backed by breakthroughs in science and rooted in understanding the daily lives of people. People do not always decide rationally but are subject to behavioural biases. However, human behaviour is not based on random decisions but is predictably irrational. This design principle is all about (re)shaping the behaviour of customers, leaders and employees. It is probably one of the leading design parameters: disruptive behaviour – how people think and act.
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WebTalks | Strategy Meets Behaviour
Does it make sense to design strategies in disruptive times? Yes it does. The dilemma is how to build the business of the future and design a strategy that really works. Prof. Dr. Edward Huizenga – Extraordinary Professor in Strategy, Innovation and Change at UMIO | Maastricht University – reveals how to build a strategy along six design principles.
This episode is part of the larger WebTalk series called ‘Strategy meets behaviour’. As a member of UMIO Prime, you can download our app to gain access to the whole series!
GET THE BOOK
By presenting numerous insightful examples, original ideas and key questions, Edward Huizenga’s recent publication Strategy Meets Behaviour: New Design Principles to Innovate reveals how to build a sustainable strategy along six design principles. More information on www.umio.nl/strategy-meets-behaviour.
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Edward Huizenga
Extraordinary Professor in Strategy, Innovation and Change at UMIO | Maastricht University
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