Strategy Meets Behaviour – WebTalk 2 of 6

Discipline is an intriguing design rule. Strategic discipline deals with the balance between playing and winning. It is about design for growth. And the balancing act between first defining your core and having a clear business definition. Growth can only be expected to be successful if there is a repeat logic for more. It is a design rule for having strategic discipline.

Does it make sense to design strategies in disruptive times? Yes it does. The dilemma is how to build the business of the future and design a strategy that really works. Prof. Dr. Edward Huizenga – Extraordinary Professor in Strategy, Innovation and Change at UMIO | Maastricht University – reveals how to build a strategy along six design principles.

This episode is part of the larger WebTalk series called ‘Strategy meets behaviour’. Create a free account to gain access to the whole series!

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