Opportunities and Pitfalls of Smart Customer Interactions
Breakfast Booster – 12/11/2020
Breakfast Booster
Grab your coffee, croissant or cornflakes and open your laptop at the kitchen table for a sparkling learning boost by professors and practitioners from UMIO and Maastricht University. Can you think of a better way to start your working day? Meet new people and gain hands-on insights to enrich your daily work practices. All in just one hour!
A nice breakfast, inspiring business professionals and a sparkling learning boost by professors and practitioners from UMIO and Maastricht University. Can you think of a better way to start your working day? Meet new people in an informal setting and gain hands-on insights to enrich your daily work practices. All in just two hours!
Free for members!
Members of UMIO Prime can attend this event free of charge, and… becoming a member is also free. Take a minute to sign up right now!
Breakfast Booster
Grab your coffee, croissant or cornflakes and open your laptop at the kitchen table for a sparkling learning boost by professors and practitioners from UMIO and Maastricht University. Can you think of a better way to start your working day? Meet new people and gain hands-on insights to enrich your daily work practices. All in just one hour!
Look back
Members of UMIO Prime can use their mobile app to review the contents shared during this event. Take a minute to sign up right now!
OPPORTUNITIES AND PITFALLS OF SMART CUSTOMER INTERACTIONS
Good customer experiences improve satisfaction, loyalty and trust, but are challenging to achieve in today’s competitive landscapes. New technologies, digitalisation and data science provide new opportunities to create experiences that engage customers and create a competitive advantage.
During this Breakfast Booster, Lisa Brüggen presented several ways in which smart customer interactions can improve your customer relations, but she also discussed the pitfalls of digital customer interactions.
The speaker
Lisa Brüggen is Professor of Financial Services in the Marketing and Supply Chain Management Department at Maastricht University’s School of Business and Economics (SBE). She is also a Principal Investigator at BISS, the Brightlands Institute for Smart Society. Prof. Dr. Brüggen is an internationally recognised expert in services marketing and financial well-being. As such, she has been invited to speak on these topics at academic and industry conferences throughout the world. She has received several awards, including the Emerging Scholar Award from the American Marketing Association.
Partner institutes
This session was offered in partnership with the Brightlands Institute for Smart Society (BISS) and Brightlands Smart Services Campus.
Brightlands Institute for Smart Society
In a time of digitisation, the Brightlands Institute for Smart Society (BISS) connects Maastricht University’s academic knowledge and expertise in data science with societal needs. It has been set up by Maastricht University in close collaboration with the Province of Limburg and the pension fund APG, and is located on the Brightlands Smart Services Campus in Heerlen, the Netherlands.
For more information, visit www.biss-institute.com.
Brightlands Smart Services Campus
The Brightlands Smart Services Campus is the place where digital start-ups, companies, governments, research institutes and students learn, innovate and grow together. The campus consists of a community of experts from 80 companies and knowledge institutions, start-ups and large organisations. Together they innovate services that make life safer, healthier and more sustainable. Supported by young digital talent from knowledge institutions connected to the campus.
For more information, visit www.brightlands.com/brightlands-smart-services-campus.
RELATED EXPERTS
Lisa Brüggen
Professor of Financial Services
Practical info
Event contact
Diana Berdún Mingo
Community Coordinator at UMIO
Registration
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Become part of our community!
With a free UMIO Prime membership you gain access to all our network contacts and activities. As a bonus, our UMIO Prime app helps you sign up for live events with just one tap and stay connected to all people you meet.
