How to Build the Next Electric Car?

Would you buy a Tesla? What are your considerations when thinking about buying an electric car? Should you buy a new one or a second hand one and could you make money from owning your own Tesla? These questions about our own personal consumer choices form part of the bigger picture in relation to the market for electric cars and reveal some far-reaching consequences.

In this latest podcast, Assistant Professor Dr. Robert Suurmond discusses the future of supply chain management with our host Louis M. Morgner. In particular, they explore the impact of the rising demand for electric cars on supply chains and the need for more evidence-based management to help guide us into the future.

Robert unpicks some of the key strategic differences between Tesla’s business model and the more traditional car manufacturers such as Volvo and Volkswagen. Bucking the traditional trend of outsourcing, Tesla self-designs, self-produces and sells the cars themselves; their approach is of almost complete vertical integration across the supply chain. Other traditional car manufacturers outsource 80% of their revenues and are able to mass-produce cheaper electric cars. Tesla’s driver data and analytical capabilities are characteristics that define its competitive advantage, but is this enough to determine its success in this innovative electric market place. Robert shares his insights into the benefits and challenges of these two very different approaches.

If you feel our expertise on supply chain management can help you and your organisation get ahead, please get in touch and let’s start creating an impact together!