Data Science is the Future, the Present and the Past

Smartphones and other smart devices can no longer be ignored today. Technological developments go hand in hand with our daily existence. For example, do you listen to your smart device that tells you which clothes to wear based on the weather forecast? According to scientists, there are countless such things that can be predicted on the basis of data, but is this really the case and are these predictions correct?

Rudolf Müller is professor of Quantitative Economics at Maastricht University and affiliated with the BISS institute. His work at BISS focuses on the design of smart service systems, aligning computational performance, user satisfaction and economic performance from a multidisciplinary perspective.

Rudolf explains: “There is an enormous amount of data and an enormous amount of access to data. We are actually now in a stage of digital development where we are building a complete digital twin of ourselves.” According to Rudolf, by learning to build new forms of algorithms, we can now understand different aspects without requiring specific knowledge. As an entrepreneurial professional, what can you do with this?