Mark Graus
Assistant Professor Data Science in Marketing
About Mark
Mark Graus is assistant professor Data Science in Marketing. He combines fundamental psychological theory and machine learning methodology in the context of (online) marketing, with the aim of understanding what people’s online behaviour can tell us about them, and how this knowledge can be used to improve their interaction with websites, systems or brands.
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UMIO Prime2021-01-08 08:00:002021-01-22 11:28:53We Think You Might Like ThisJoin our community of experts
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