Lower costs are therefore certainly not the reason why UMIO|Maastricht University started the EuroMBA Online Track. Blumberg: ‘Compared to the US and the UK, we are lagging behind in online university studies in the Netherlands, Germany and Belgium. So it was high time to start doing this. We are helped by the megatrend of digitalisation, because the opportunities to provide high quality online education have grown tremendously. The quality of video and audio is much better than a few years ago, as is the quality of online education platforms.’
The different nationalities of the students are a major strength of the EuroMBA Online Track. ‘The students all have different backgrounds and different world views. By discussing and exchanging ideas, they enrich each other’s thinking. That is very valuable. The personal approach is also a strength of our programme. There are three residential weeks in which the students come together at various universities in Europe. And within the online modules we work with small groups. We will never allow mass groups of students, because then we cannot guarantee personal attention.
Last but not least, the education of the EuroMBA Online Track is of high quality. We work with top teachers and have maximum international recognition with our Triple Crown accreditation from the AACSB, EQUIS and AMBA institutions. Our track recently finished as the highest-ranked online MBA study in the Netherlands in CEO Magazine’s Global Online MBA Ranking. Globally, we finished in 13th place. That says a lot about the quality we offer.’
Although the corona crisis also has consequences for the EuroMBA Online Track, these are limited compared to the regular MBA study in Maastricht. ‘The online lectures will continue as usual, but we had to move the May residential week. This would take place in Barcelona’, says Blumberg. ‘In addition, we do not know yet whether we can continue the residential weeks of September in Aix-en-Provence and Rome.’