The Best of Both Worlds: Creating Sustainable Business Models

We live in unprecedented times: a global health crisis of an exceptional scale and an ongoing climate crisis with evermore pressing needs… In the midst of this dynamic, organisations are searching for the best way to navigate around these challenges. ‘Business as usual’ is not an option any longer. The circular economy has become an important concept to respond to these global crises and potentially offers organisations ‘a way out’.

This webinar discusses the circular economy and its potential for small and large organisations. We will focus on positive examples of business model innovation for the circular economy, and we discuss approaches to inspire change.

Nancy Bocken is a Professor in Sustainable Business at the Maastricht Sustainability Institute (MSI). Her research revolves around sustainable business models, on which she has published widely, and on which she regularly advises practitioners and policy makers. Nancy co-founded HOMIE, a spin-off from TU Delft, which aims to significantly reduce the environmental impact associated with domestic appliances, by offering appliances on a pay-per-use basis. Her latest work focuses on business model experimentation for sustainability.