Tag Archive for: Tim Hilken

The Effects of Augmented and Virtual Reality on Consumers

There's a lot of excitement about augmented and virtual reality, but they impact us very differently. Research tells us that AR is better suited for driving purchases, whereas VR holds the advantage of improving brand image, says Tim Hilken.

How to Market Products in 2021 and Beyond?

In this podcast, Tim Hilken talks about the current status of technologies like AR and VR. How can they be further developed to better address consumer needs? And how could these technologies be used in the classroom or workplace environment?

Augmented Reality: Is this for Real?

Over the past three years, Tim Hilken has headed a research initiative about Augmented Reality to better understand what makes it so valuable. Find out how AR can empower you to make better decisions, reach your goals or even help others.