Posts

The Rise and Evolution of the Sharing Economy

The sharing economy is causing the biggest societal shift since the industrial revolution. And it is the biggest business trend ever. Benita Matofska believes the sharing economy could solve some of the most prominent challenges in the current era.

Guiding Companies to Better Understand Circular Strategies

To innovate for a circular economy, companies need to make changes on many different levels. Jan Konietzko from Circular X created a tool that helps professionals better understand the circular strategies and the levels at which they can be applied.

It’s Not Companies That Innovate, It’s The People In Them

When innovation has power and legitimacy, it is easier for innovation teams to build collaborative relationships with their colleagues in the core business, says Tendayi Viki; corporate innovation expert and Associate Partner at Strategyzer.

Creating a Self-perpetuating Marketing Machine

Launching a new service or product at the right time and in the right way is crucial for its success. Lean start-up of your business idea is essential, explains Dominik Mahr, Professor in Digital Innovation and Marketing at Maastricht University.

Discovering Value for the Customer and the Organisation

Base your product or service on the wrong assumptions and you’ll soon be wasting time, energy and money. Prototyping is an essential step in the design thinking process and the best way to learn more about your customers and improve your ideas.

Ideation and Creativity Make Your Business Future Proof

For your business to stay relevant in future, you need to detect key trends and truly understand your customers’ needs. Carmen Vonken, project leader at UMIO’s Service Science Factory, shares some simple yet effective techniques to boost creativity.

Proud of Family-run Businesses

In collaboration with MKB Limburg, the organisation for small and medium-sized businesses in the province, Maastricht University has set up a special project for family-led companies, designed for organisations with up to 50 employees.

The Sustainable Design Opportunity is Now

Let’s look at the workplace through a new prism and recognise that each business, no matter how small, has a chance to not only make a significant reduction in their carbon footprint but also to create an improved workplace experience for all.

Redefining Innovation and Entrepreneurship

Saleema Vellani explores the entrepreneurial mindset and considers how the future landscape of personal exploration, employment and industry will require ubiquitous innovation skills of new graduates and business leaders alike.

Be Ambitious with those Service Robots!

Gaby Odekerken-Schröder, Professor of Customer-Centric Service Science, explains what added value service robots can bring to the workplace. It is not a question of whether we will start working with robots, but how we can get everybody prepared.