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Hand Washing Angels: a High-impact Social Initiative

Most children in developing countries haven’t been raised with hand washing as a priority. Determined to break a vicious circle, UMIO’s Edward Huizenga together with a global team builds hand hygiene into a daily routine for young children.

Strategy Meets Behaviour

Strategy is about aspiration. Aspiration is a fascinating design rule. It deals with specific objectives, defining the magnitude of these objectives and the distance to what is viewed as current beliefs. It is a balancing act between faith and facts.