Posts

Creating a Self-perpetuating Marketing Machine

Launching a new service or product at the right time and in the right way is crucial for its success. Lean start-up of your business idea is essential, explains Dominik Mahr, Professor in Digital Innovation and Marketing at Maastricht University.

The Human Factor in Digitalisation

The crisis is helpful in our move towards smart automation. But, digital has to go hand-in-hand with the human side. Dominik Mahr introduces the positive and negative sides of smart technology and how organisations can benefit from smart automation.

Digital Transformation: Are you Ready to Automate?

On January 28, Dominik Mahr and Gordon Miesen hosted an online session to showcase how you as a professional can redesign your workplace with smart automation and what you can do to really reap the benefits from emerging technologies.

The Key Challenges of Digitalisation

The challenges of digitalisation for businesses are real and immediate. In this short video, Dominik Mahr shares some key insights into how to embrace these challenges and make them work for you, rather than against you.

Service Robots: Rising or Falling Stars?

Robots are everywhere, but how do we humans respond to robots? The truth is, we don’t know much about what effect robots have on our behaviour. This is why Gaby Odekerken and her team at Maastricht University want to find out more.

How to make a success of digital transformation in your organisation

Understanding why some digital transformations succeed while at the same time so many fail can provide a critical piece of the digital transformation puzzle. Dominik Mahr shares his insight on how to pave the way for a smooth digital transformation.

Digital Collaboration: Same, Same but Different

COVID-19 is maybe the largest test for digitalisation of work. This webinar addresses collaboration in a digital era: how to keep the higher goals in mind and bring in the various instruments at the right time and with the right tone.

Futurise Your Business

Organisations need to innovate to survive. At a time with so many technological advances, technology-driven innovation still is just a means to an end. The question discussed in this WebTalk is, does it provide value or not?

Erasmus Grant on Service Design Thinking

Implementing Service Design Thinking at the highest level of organisations; that is the goal of the study module that the Department of Marketing & Supply Chain Management (SBE) and the Service Science Factory (UMIO) will co-develop.