Futurise Your Business – WebTalk 8 of 10

How often do you fill out a survey? Why does traditional user-centric market research typically receive very low-level response rates and does that give a true picture of what customers really think?

In this video Dominik Mahr talks about using a combination of different design-methods to step into the customer’s shoes, finding out what their underlying motives are and what drives them. This approach gets to the heart of what customers actually want and it might in the end tell a very different story.

In the past, there was always a clear distinction between a product and a service, something tangible vs something intangible. Nowadays, those traditional perceptions and boundaries have blurred. The value of a certain service or product is now the key. Organisations need to innovate with services to survive.

Dominik Mahr – Professor in Digital Innovation and Marketing at Maastricht University – and Damien Nunes – Design Thinker & Trainer at UMIO – discuss the concept and potential of Service Innovation as a method for reinventing organisations to make them future-proof.

This episode is part of the larger WebTalk series called ‘Futurise Your Business’. As a member of UMIO Prime, you can download our app to gain access to the whole series!

If you feel our expertise on innovation can help you and your organisation get ahead, please get in touch and let’s start creating an impact together!