Futurise Your Business – WebTalk 6 and 7 of 10

If we look at service as a value creation exercise, then putting that value, being the customers, and their perspective, front and centre from the start, is key to success. This involves a certain type of mindset.

In the past, there was always a clear distinction between a product and a service, something tangible vs something intangible. Nowadays, those traditional perceptions and boundaries have blurred. The value of a certain service or product is now the key. Organisations need to innovate with services to survive.

Dominik Mahr – Professor in Digital Innovation and Marketing at Maastricht University – and Damien Nunes – Design Thinker & Trainer at UMIO – discuss the concept and potential of Service Innovation as a method for reinventing organisations to make them future-proof.

This episode is part of the larger WebTalk series called ‘Futurise Your Business’. As a member of UMIO Prime, you can download our app to gain access to the whole series!

If you feel our expertise on innovation can help you and your organisation get ahead, please get in touch and let’s start creating an impact together!