Futurise Your Business – WebTalk 4 of 10

Multinationals and large corporations do not have a monopoly on innovation. Small businesses can also innovate. Dominik Mahr explains how a local coffee store can adapt a more holistic approach to serving its customers, because in the end people might not just be buying coffee. They might actually be looking for a more social experience, or convenience or something else altogether. The point is, small B2C businesses can harness this service approach to great affect and with greater agility than a large corporation can.

In the past, there was always a clear distinction between a product and a service, something tangible vs something intangible. Nowadays, those traditional perceptions and boundaries have blurred. The value of a certain service or product is now the key. Organisations need to innovate with services to survive.

Dominik Mahr – Professor in Digital Innovation and Marketing at Maastricht University – and Damien Nunes – Design Thinker & Trainer at UMIO – discuss the concept and potential of Service Innovation as a method for reinventing organisations to make them future-proof.

This episode is part of the larger WebTalk series called ‘Futurise Your Business’. As a member of UMIO Prime, you can download our app to gain access to the whole series!

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