Futurise Your Business – WebTalk 3 of 10

Products can be imitated relatively quickly, so the value element in a service innovation has a longer competitive advantage. Customers have so much choice already and even when those customers are satisfied, Dominik Mahr suggests that organisations need to find a way to tell a different story.

In the past, there was always a clear distinction between a product and a service, something tangible vs something intangible. Nowadays, those traditional perceptions and boundaries have blurred. The value of a certain service or product is now the key. Organisations need to innovate with services to survive.

Dominik Mahr – Professor in Digital Innovation and Marketing at Maastricht University – and Damien Nunes – Design Thinker & Trainer at UMIO – discuss the concept and potential of Service Innovation as a method for reinventing organisations to make them future-proof.

This episode is part of the larger WebTalk series called ‘Futurise Your Business’. Create a free account to gain access to the whole series!

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