Digitalise the Decision Making – WebTalk 4 of 8

Smart services and the Internet of Things are changing services in a fundamental way. The role of the decision maker is changing and the trend is towards automating more routine decisions. The banking and hospitality industries, as well as supply chain management and logistics companies, such as Zalando and Amazon, are increasingly using automated systems and robots to process orders online or on the warehouse floor. So, will your job be automated in the future?

The use of data-driven decision-making, or ‘DDDM’ to give it a snappy acronym, is a huge growth area in both the B2B and the B2C sectors. Big data and digitalisation are hot topics and here, Martin Wetzels – Professor in Marketing and Supply Chain Research – talks to Damien Nunes – Design Thinker & Trainer at UMIO – about how all this data can and is being harnessed and the consequences this has for business and society, now and in the future. Will our jobs be automated in the near future, and if so, what can we do to future-proof companies and ourselves?

This episode is part of the larger WebTalk series called ‘Digitalise the Decision Making’. As a member of UMIO Prime, you can download our app to gain access to the whole series!

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