Digitalise the Decision Making – WebTalk 3 of 8

In the very recent past, we knew how to analyse the data, it was in numbers and spreadsheets. Now though, as the data is changing so quickly, it is harder to quantify a conversation or an image, so we need more linguistic, psychological, and cognitive analytical tools and this knowledge is still being developed. The classical analysis techniques are not very efficient, so we need to learn how to analyse huge data sets in a different way and quickly. This requires infrastructure and a collaborative approach.

The use of data-driven decision-making, or ‘DDDM’ to give it a snappy acronym, is a huge growth area in both the B2B and the B2C sectors. Big data and digitalisation are hot topics and here, Martin Wetzels – Professor in Marketing and Supply Chain Research – talks to Damien Nunes – Design Thinker & Trainer at UMIO – about how all this data can and is being harnessed and the consequences this has for business and society, now and in the future. Will our jobs be automated in the near future, and if so, what can we do to future-proof companies and ourselves?

This episode is part of the larger WebTalk series called ‘Digitalise the Decision Making’. Create a free account to gain access to the whole series!

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