Digitalise the Decision Making – WebTalk 2 of 8

Businesses see the potential and are investing heavily in the area of digitalisation. The digital giant Amazon is a good example of how a technology company has services at the core of what it does. Amazon uses digitalisation to change the way in which we interact and engage with technology using voice-based systems for example. Amazon can make this connection with its customers more intimate, so instead of swiping a screen or touching a mouse, we can have a conversation. Increasingly the relationship between customer and company is becoming more intuitive, natural and human.

The use of data-driven decision-making, or ‘DDDM’ to give it a snappy acronym, is a huge growth area in both the B2B and the B2C sectors. Big data and digitalisation are hot topics and here, Martin Wetzels – Professor in Marketing and Supply Chain Research – talks to Damien Nunes – Design Thinker & Trainer at UMIO – about how all this data can and is being harnessed and the consequences this has for business and society, now and in the future. Will our jobs be automated in the near future, and if so, what can we do to future-proof companies and ourselves?

This episode is part of the larger WebTalk series called ‘Digitalise the Decision Making’. Create a free account to gain access to the whole series!

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